Katerina
Meramveliotaki

DIGITAL CONTENT SPECIALIST

Katerina
Meramveliotaki

DIGITAL CONTENT SPECIALIST

Portrait

RESUME

EDUCATION

HELLENIC MEDITERRANEAN UNIVERSITY
MASTER OF SCIENCE IN MANAGEMENT AND DIGITAL TRANSFORMATION | 2024 - PRESENT
SPECIALIZATION: MARKETING AND NEW TECHNOLOGIES
UNIVERSITY OF MACEDONIA
BACHELOR IN BUSINESS ADMINISTRATION | 2018 - 2022
SPECIALIZATION: MARKETING AND OPERATIONAL MANAGEMENT

WORK EXPERIENCE

BUTTERFLY STORIES STRATEGY & MARKETING COMPANY
SOCIAL MEDIA MANAGER | 2022 - PRESENT
  • Portfolio management: Manage end-to-end content lifecycles for 10+ clients across Facebook, Instagram, and TikTok.
  • Content strategy: Plan, schedule, and publish engaging social media content, ensuring consistent brand voice and visual identity.
  • Trend analysis: Leverage emerging trends and platform updates to optimize content performance and engagement.
  • Client relations: Collaborate directly with clients to define content direction and achieve strategic goals.
DUST + CREAM
MARKETING TRAINEE | 2022
  • Copywriting: Specialized in crafting creative copy for diverse marketing campaigns and promotional materials.
  • Cross-functional support: Collaborated with various marketing departments, gaining hands-on experience in campaign execution and brand operations.

CERTIFICATIONS

TECHNICAL SKILLS

  • Content production: Photography | Videography | Photoshop fundamentals.
  • Digital tools: MS Office | Generative AI tools.
  • Language: English (C2 - Proficient).

SOFT SKILLS

  • Project & time management.
  • Creative strategy & trend analysis.
  • Client communication & collaboration.
  • Adaptability & problem solving.

THE TOOLKIT

STATS

SOCIAL MEDIA GROWTH CASE STUDY (APR-NOV 2025) | FOOD / FMCG (ANONYMIZED)

Client of Butterfly Stories Strategy & Marketing Company

INSTAGRAM HIGHLIGHTS

1.1M+
TOTAL IMPRESSIONS (+111%)
353K+
REACH
14.2K
CONTENT INTERACTIONS (+89%)
676
NEW FOLLOWERS
5.1K
PROFILE VISITS (+505%)
172
LINK CLICKS (+100%)

FACEBOOK HIGHLIGHTS

3.4M+
TOTAL IMPRESSIONS (+36%)
615K
REACH (+43%)
52K
CONTENT INTERACTIONS (+40%)
7.2K
LINK CLICKS (+63%)
5.6K
INTERACTIONS (+48.5%)
1.7K
LINK CLICKS (+212%)
ORGANIC 201K
INSTAGRAM ORGANIC IMPRESSIONS (+510%)
ORGANIC 149K
FACEBOOK ORGANIC IMPRESSIONS

METRICS SUMMARIZED AND RECREATED FROM META BUSINESS SUITE ANALYTICS. CLIENT DETAILS ANONYMIZED FOR CONFIDENTIALITY.

Portfolio Hub

Content Creation

A selection of short-form videos, engaging carousels and high-performing ad creatives.

Photo-drivel carousel post for Instagram
Carousel slide 1 Carousel slide 2 Carousel slide 3 Carousel slide 4 Carousel slide 5
Ad Campaign for Meta
SMM slide 1 SMM slide 2 SMM slide 3 SMM slide 4 SMM slide 5 SMM slide 6

Photography

Portraits, lifestyle shoots, and bespoke brand visuals.

Editorial shoot
Product photography
Event coverage

Contact Me

Ready to collaborate? Send a note with your brief, brand goals, or timeline and I will get back to you with availability.

Email kmeramveliotaki@gmail.com
Location

Iraklion, Crete, Greece - Available worldwide